Apr 24, 2018

Erik Buell Racing Searches for New Owner

Assets of Erik Buell Racing sold but future still a possibility.

A temporary owner has been found for Erik Buell Racing, with approval for the purchase being granted to Michigan based Liquid Asset Partners.

Erik Buell Racing (EBR) ceased operations in April 2015 after a venture with Hero MotoCorp Ltd ended with Hero withdrawing funding to EBR.

The future of the famous Buell name has been uncertain ever since, but Bill Melvin, CEO of Liquid Asset Partners believes EBR could still have a future.

“I believe Erik Buell Racing (EBR) has established themselves as one of the premier motorcycle manufacturers in the world and has strong potential as a viable business”, he said in the company’s press release.

“There are still a lot of options on the table for a new owner to come in and continue making EBRs. EBR is not a start-up, this is an established brand with a huge following across the globe.”

Liquid Asset Partners has a long history in the motorcycle industry working with major manufacturers and distributors to sell assets and intellectual property.

As liquidating owners the company plans on a simple two part sale process.

Part one is working to secure a new buyer who has the proper experience, financial ability, and desire to continue manufacturing EBR’s motorcycles for many years to come.

Part two will be a sale of excess assets to help streamline the operations.

The sale of the business could take time, possibly up to one year.

In the meantime, Liquid Asset Partners plans to work with the remaining EBR management to streamline the Intellectual Property, tooling, and core manufacturing assets needed for a potential new owner.