Jul 21, 2018

Is It Really Over For Skully?

Skully CEO Martin FitcherSkully CEO Martin Fitcher with Skully AR-1 helmet
Is there any hope for Skully? New CEO Martin Fitcher thinks so.

Amid plenty of reports circulating the internet right now that Skully Helmets have shut down operations, there is a little glimmer of hope for the embattled company.

The last couple of weeks have been turbulent to say the least for the Californian startup that promised to bring augmented reality to the motorcycle helmet.

Skully AR-1 helmetDespite raising millions of dollars in startup funding and successfully demonstrating the technology, the company has continually failed to meet delivery deadlines.

Those failures seem largely because the design of the Skully AR-1 helmet is not suited to mass production.

There are now conflicting and confusing reports circulating about the company’s future.

Here’s what we know:

  • Scully CEO and co-founder Marcus Weller and his brother and Chief Of Staff Mitch left the company about two weeks ago.
  • Some reports are the pair were fired by the company’s Board of Directors.
  • The rift between the brothers and Skully’s board seems to be over an acquisition deal with Chinese company LeSports – a deal that appears to have been crucial to raising the necessary funds to keep Skully in business.
  • Rumours are that deal may still go through with Marcus Weller out of the picture.
  • Martin Fitcher, Skully’s Chief Operating Officer, took over as CEO.
  • Intel Capital, a division of technology giant Intel, has been working with Skully for nearly two years and had recently been trying to negotiate a funding round to keep the company going, but it appears Intel Capital determined it was better to just shut the whole company down instead.
  • Intel Capital has reportedly released a statement saying “We’re disappointed Skully has closed its doors”.

Reports were also circulating that the Skully website would be shut down, but at the time we published this story it was definitely still active. It will not accept orders and says Skully’s AR-1 helmet is sold out in every size.

However, there seems to be some hope for those people who put their faith – and money – behind Skully’s promises.

One statement from inside the company states that “The Skully executive team is working diligently on closing a round of funding so that we can continue to fulfil our pre-orders and delight our customers.”

Martin FitcherAnd incoming CEO Martin Fitcher posted on the company’s website at the time Marcus Weller left Skully that they had every intention of delivering all pre-ordered helmets.

“I understand the burning question many customers are asking is: Will I get my helmet? The answer is yes.”

“By the end of this month, 400 AR-1s will be in the hands of customers. With the backing of some of the world’s most innovative investors, I can confidently say that we have all the resources we need to deliver the rest of our pre-orders.”

Let’s hope Martin Fitcher can keep his promises.