BMW has released pricing for the bike it hopes will take the company into the midst of the 300 cc learner market in Australia.
The single cylinder BMW G 310 R arrives in October / November and will be priced at just $5,790 plus on-road costs.
The 300 cc learner market is one of the most competitive in the country, and is split between sports bikes like the very popular Kawasaki Ninja 300 and a range of naked streetfighter styled machines.
BMW are labelling the naked G 310 R as a roadster and it will compete for sales against the Honda CB300F ($5,699), Kawasaki Z300 ($5,999), Yamaha MT-03 ($5,699) and KTM 390 Duke ($6,095).
BMW Motorrad General Manager, Andreas Lundgren, spoke about the imminent arrival of the G 310 R, saying “The new G 310 R is an exciting development for BMW Motorrad.”
“It is an agile motorcycle and although smaller in size and capacity, it has the dynamic performance and technical innovation that are intrinsic qualities of the marque. The G 310 R will open up the brand to a whole new audience.”
The G 310R engine develops 25 kW and 28 Nm and the bike weighs just 158 kg making it on paper, at least, highly competitive in the market.
In such a competitive market, it is often small things that sway a buyer but BMW has added some significant features to set this bike apart from its competition.
Upside-down forks on the front, the biggest brakes, widest rear tyre and comprehensive instrumentation combined with styling similar to the S 1000 R are all certain to make the bike very appealing to buyers.