Dec 16, 2018

BMW targets increased motorcycle sales

BMW Motorrad aims for 200,000 sales by 2020.

BMW targets increased motorcycle sales
BMW targets increased motorcycle sales – BMW Motorrad expects strong demand for the all-new BMW G 310 R.

It looks as though BMW is set to ramp-up efforts to sell more of its BMW Motorrad offerings with the ambitious plan to increase sales to 200,000 per year in five years.

The 2020 goal was announced today by BMW Group board member responsible for BMW Motorrad, Peter Schwarzenberger. This year, BMW Motorrad expects to sell around 140,000 motorcycles globally, so far they have achieved 121,622 deliveries (up until end of October).

BMW Motorrad has already increased global sales in 2015 by 11.5%.

Schwarzenberger believes smaller capacity bikes, like the new BMW G 310 R, are where most of the extra BMW Motorrad sales growth will come from.

“We want to sustain our profitable growth in the motorcycles segment over the coming years and make a lasting contribution to the success of the BMW Group,”

“To achieve this, BMW Motorrad will develop its business with new products and expansion in growth markets.”

“With the BMW G 310 R, BMW Motorrad is bringing a genuine premium offering to the segment below 500 cc,”

“We will also be expanding our urban mobility offering in this class – including bikes with electric drive trains.”

Joel Helmes