Feb 24, 2018

Strong Sales Results Are Good News For The Motorcycle Industry

2016 Yamaha WRF450F
The Yamaha WRF450F is Australia's second best selling bike behind the Honda NBC110 postie bike.

Scooter sales across the country continue to decline, while all other segments of the motorcycle industry are showing good growth.

That’s the news this week from the Federal Chamber of Automotive Industries.

The overall growth in sales in the Australian motorcycle and ATV market for the first half of 2016 was a solid 3.5% compared to the same period last year, pointing to a welcome resurgence in the industry.

Sales of off-road motorcycles rose by 4.3%, and the road bike market increased by 4.4%.

Federal Chamber of Automotive Industries Chief Executive, Tony Weber, said that the diversity of models, affordability, and the ability of manufacturers to produce machines to cater for such a wide range of applications were key ingredients to the market’s continued growth.

2016 Harley-Davidson Breakout
The Softail Breakout is one of Harley-Davidson’s top sellers.

“Road bikes accounted for almost half of the new motorcycle market, holding a 43.4 per cent share. Off-road motorcycles accounted for 31.2 per cent, ATVs for 21.2 per cent and scooters for the remaining 4.2 per cent.”

Honda was once again the top-selling manufacturer by volume claiming 23.2% of the overall market including ATVs.

In the road bike market Harley-Davidson continued its domination selling 20.4% of all road motorcycles sold between January and June 2016, with strong sales of both its learner approved Street 500 and Breakout.

And Yamaha is still the top selling brand in the off-road market.

Honda’s recently released CRF1000L Africa Twin is proving to be a strong performer in the adventure market outselling traditional top sellers from both Suzuki and BMW.

Scooter sales dropped a further at 11% in the first half of 2016 on the back of disastrous results over the last two years.

And the top-selling bikes in the country overall? Honda’s NBC 110 (the good old postie bike), the Yamaha WR450F and Kawasaki’s Ninja 300.